Hi, I’m Alex Simonov, a Product Designer who loves making complex tools feel less like rocket science (and more like helpful sidekicks).

I’m currently based in Poland. With over 10 years in design and 7+ years in product design, I still get oddly excited about solving boring problems — especially the kind that make users say “finally!”

I studied thermal 🔥 and nuclear ⚛️ energy engineering (yes, really), but eventually found my true calling after taking web design courses — back when “web designer” meant you just... did everything. I quickly discovered I cared more about fixing user pain points than picking the perfect shade of blue (although I still do that too).