Summary
Local Marketing Tool is an all-in-one solution that helps businesses improve their local SEO by unifying ranking tracking, directory listings, Google Business Profile activity, and review management. Instead of using multiple fragmented services, companies now manage everything from one centralized hub.
The system also provides insights from customer reviews, detailed reports on GBP performance, and recommendations for improving visibility in local search.
Background & problem
Local businesses and agencies face recurring challenges:
Fragmented tools for rankings, listings, and reviews
No visibility into competitors’ performance
Time wasted on manual updates across platforms
Confusing metrics and counters that made tracking unclear
This fragmented setup created inefficiency and made it harder for businesses to compete in local search.
💡
We realized we needed to create a centralized platform that unifies all local marketing data and makes it easy to understand and act upon.
Local Marketing
Tracking setup
The Tracking setup flow allows users to define tracking points (map positions such as a city, region, street, or address) and assign keywords to them. This way, businesses can monitor how their Google Maps rankings vary across multiple locations.
The configuration includes:
Location selection — users choose a country, region, or enter an exact address (city, street, postal code). The system immediately highlights the spot on the integrated map.
Point labeling — each point can be named to keep track of multiple monitoring locations.
Keyword assignment — users add:
Common keywords → tracked across all points.
Point-specific keywords → tracked only for a selected location.
Map interaction — a point can also be added by directly clicking on the map, auto-filling address details.
Tracking logic — each keyword-point pair consumes one “tracking limit,” making the system flexible and scalable across multiple business locations.
Once tracking points and keywords are configured, users access the Local Rankings dashboard, where they can see aggregated ranking data, analyze trends over time, and compare performance across dates.
Grid Rank Tracker
The Grid Rank Tracker extends ranking analysis beyond single tracking points by creating a matrix of positions across a chosen area. A grid acts as a square of map points (e.g. 3×3 up to 15×15), where the system measures a business’s visibility for selected keywords at each cell.
Users can configure:
Grid size — from small (3×3) to wide-area coverage (15×15).
Gap size — distance between grid points, in miles or kilometers.
Keywords — both common (applied to the whole grid) and grid-specific.
Point deactivation — unnecessary cells (e.g. ocean, rural zones) can be switched off to save tracking limits.
Ranking Charts
Charts can be viewed by different time ranges (weeks, months, years) and grouped for trend analysis, turning raw positions into actionable insights.
Avg. position per keyword
The business's average local SERP position for a keyword in all tracking points where that term is added
Rankings distribution
The ranking distribution on local SERPs according to the number of positions the business occupies.
Overall avg. position
The business's overall average local SERP position for all keywords across all tracking points.
Rankings Table
All ranking data is aggregated into a table view where each row represents a keyword–point combination. For example, 5 points × 5 keywords = 25 rows of data. Additional point-specific keywords expand the dataset.
The table enables:
Sorting and filtering by keyword, point, or trend.
Change indicators (rise/fall in rankings).
Color-coded performance markers for quick scanning.
Deeper drill-down — clicking a ranking opens details with SERP snapshot, date, keyword, and live results.
This makes it possible to move seamlessly between a macro view of performance and micro-level keyword insights.
Beyond the main flows
Complementary screens and alternative flows developed beyond the main user journeys to enhance usability and provide design flexibility.
GBP Posts Scheduler
Google Business Profile is kept active by planning, creating, and publishing posts directly from the platform.
Automated content scheduling
Save valuable time and boost your productivity by automating repetitive content publishing tasks.
Completely customizable posts
Tailor post settings to your preferences, specifying location, post type, media inclusion, and start/end dates.
Continuous content distribution
Create and schedule multiple posts in advance to keep a steady local search presence online.
Listing Management
Get featured in dozens of business listings and keep your NAP consistent for maximum impact
Evaluate your business’s local SEO performance and explore top issues impacting its success.
Automate NAP data updates across business listings like GBP, Facebook, Apple, and Bing.
Create new business profiles directly from SE Ranking’s interface to expand your online reach.
Reviews Management
Collect and analyze valuable data on customer reviews across various online sources
1
Average rating score and total review count
Displays the product’s average rating and total number of reviews for a quick overview of popularity and quality.
2
Distribution of reviews by rating and source
Shows how reviews are distributed across star ratings and platforms (e.g., Amazon, Google) to reveal feedback patterns.
3
AI-based semantic insights on customer reviews
Uses AI to analyze review text, highlighting key themes, insights, and sentiment for a deeper understanding of customer needs.
Apparently users do notice good design
Time Efficiency
40%
Replaced 3+ separate tools with one hub, reducing manual work and duplicate updates.
Visibility Growth
+65%
Improved average Google Maps and SERP rankings with precise grid tracking.
The chart illustrates the impact of the redesign and UX improvements made to the Local Marketing feature. It shows how users progress through the updated flow — from adding a location to reaching the main rankings dashboard.
After the redesign, 49.6% of users who started the flow completed the key action. This not only improved usability and engagement, but also had a direct business impact: the increase in completed flows led to higher revenue.
The analysis also highlights key drop-off points (especially between the wizard and setup save), providing clear opportunities for further optimization — and additional revenue growth.
